Football enthusiasts anticipating the release of FIFA 24 were met with a surprise last September when the game series underwent a significant transformation, changing its name to EA Sports FC 24. In this article, we delve into the reasons behind this rebranding.

Dating back to 1993, FIFA and Electronic Arts had a longstanding agreement that allowed the latter to release soccer games under the FIFA brand. Over the years, the series evolved from FIFA Soccer to FIFA Football around 2000 and ultimately simplified to FIFA in 2005. This partnership enabled EA Sports to incorporate official names of competitions and players, adding a layer of realism that resonated with fans.

However, the dynamics between FIFA and Electronic Arts shifted during the contract renegotiation in 2022. The previous ten-year agreement, signed in 2013, had seen the FIFA series achieve unprecedented success, generating over $20 billion in profits for Electronic Arts. As the negotiations unfolded, FIFA sought to increase the price of its licenses substantially, leading to a stalemate. Reports suggest that FIFA doubled its license fees, prompting Electronic Arts to explore alternative solutions.

Consequently, EA Sports FC emerged as the new football simulation, shedding the FIFA name. This strategic move provided a recognizable identity for fans while allowing Electronic Arts to navigate the challenges posed by the increased licensing costs.

In securing player names, Electronic Arts opted to engage directly with partners, such as FIFPRO, representing 65,000 professional football players worldwide. This approach ensured the preservation of names and portraits of thousands of players, including renowned ones. For players not covered by FIFPRO, the game replaced them with lookalikes bearing almost identical names.

While EA FC 24 can be seen as a natural extension of the FIFA legacy, it introduces substantial enhancements, making it more than just a successor. Retaining beloved game modes, including the popular FUT mode, EA FC 24 utilizes the same operation, game engine, and gameplay. However, the rebranded title seizes the opportunity to incorporate significant new features, such as the introduction of women's football in FUT, the utilization of HyperMotionV technology, and the addition of Playing Styles. These innovations contribute to making EA FC 24 the ultimate simulation, offering a richer and more immersive experience compared to its predecessor.

If you want to form a strong personal team, you need sufficient EA FC 24 coins as a guarantee, and rare and outstanding players are also part of your desire. Then MMOexp can realize your ideas, go and have a look.